Adobe, a global technology leader in unleashing creativity, productivity, and customer experiences, has recently announced a multi-year strategic partnership with Runway. This partnership combines Runway's generative video technology with Adobe's industry-leading creative tools, trusted by creators and brands. Adobe will be Runway's preferred API creativity partner, providing early access to Runway's latest models, including Gen-4.5, exclusively in Adobe Firefly, the all-in-one creative AI studio. The collaboration aims to develop new AI innovations available exclusively in Adobe applications, starting with Adobe Firefly.
The partnership is set to revolutionize professional generative video and workflows. Runway's Gen-4.5 model offers dynamic, controllable action with strong temporal consistency across various generation modes. This enables creators to stage complex scenes with precise compositions, realistic physics, and expressive characters. The model can generate video from text prompts, allowing creators to explore different visual directions, pacing, and motion. Seamlessly transitioning into Adobe's video editor, creators can assemble generated clips into polished, shareable videos.
Adobe and Runway are committed to making generative video an essential part of creative AI workflows. They will collaborate with independent filmmakers, major studios, leading agencies, streaming platforms, Fortune 500 brands, and global enterprises to co-develop new video capabilities directly into Adobe tools. This ensures that industry professionals can trust Adobe for their most important projects.
Adobe's approach to AI is creator-friendly, emphasizing AI as a tool for human creativity rather than a replacement. Adobe's Firefly app allows creators to mix and match industry-leading generative models and AI-powered tools for video, audio, imaging, and design. This includes Adobe's commercially safe models, partner models from Runway and other companies, and custom models for unique styles.
Runway's Gen-4.5 is currently available in the Adobe Firefly app and on Runway's platform. Adobe customers with a Firefly Pro plan can access unlimited generations until December 22, offering a unique opportunity for creators to explore the future of AI-powered video.
