Get ready to be blown away: Ferrari’s first all-electric supercar, the Ferrari Luce, is here—and its interior is a masterpiece designed by none other than Jony Ive. But here’s where it gets controversial: while Ive’s Apple legacy screams sleek minimalism, the Luce’s cabin is surprisingly button-heavy. Is this a betrayal of his design philosophy, or a genius blend of old-school tactile controls and futuristic tech? Let’s dive in.
Ferrari recently unveiled the first interior images of the Luce (formerly Elettrica), marking the second teaser of this highly anticipated EV without revealing the actual car. Yet, the star of the show is undoubtedly Ive, the former chief designer at Apple, whose fingerprints are all over iconic products like the iMac, iPhone, and Apple Watch. Now, he’s bringing his magic to Ferrari—and in the process, giving us a tantalizing glimpse of what an Apple car could have looked like, had Project Titan not been shelved. And this is the part most people miss: Ferrari and Ive’s design firm, LoveFrom, have been quietly collaborating for five years, making the Luce their first public masterpiece.
The tech underpinnings were teased last year in Italy, and the exterior is set to debut in May 2026. But the interior? It’s a conversation starter. Despite the abundance of physical buttons—a departure from Ive’s touchscreen-heavy Apple days—his influence is undeniable. The screens feature rounded corners reminiscent of the iPhone, and materials like anodized aluminum and Corning’s strengthened glass scream Apple aesthetics. Even the steering wheel, a simplified three-spoke design inspired by Ferrari’s 1950s and ’60s classics, is made from 100% recycled aluminum, shaving 400 grams off a standard Ferrari wheel.
Here’s where it gets technical—and fascinating. The Luce boasts three main displays: an instrument cluster that moves with the steering wheel (a Ferrari first), a central display on a ball-and-socket joint that rotates between driver and passenger, and a rear control panel. The gauge cluster uses overlapping OLED displays from Samsung, blending digital and analog cues with literal visual depth. Meanwhile, the mechanical multigraph display doubles as a clock, chronograph, compass, or launch control indicator—talk about multitasking.
But here’s the real head-scratcher: the key fob features an E Ink display, an automotive first that only uses power when it changes color. Insert the key, and the cabin wakes up as the screen shifts from yellow to black. Gorilla Glass is everywhere, with 40-odd pieces scattered throughout the cabin, some featuring laser-drilled micro-holes for graphics. It’s a blend of luxury, innovation, and sustainability that’s hard to ignore.
Ferrari’s decision to partner with Ive makes sense—after all, the Ferrari FF was the first production car to feature Apple CarPlay in 2014. But will they adopt the more integrated CarPlay Ultra in the future? That remains a mystery. Ive himself admitted the challenges of auto design during the reveal in San Francisco, telling reporters, ‘It’s very hard… I’ve never worked in an area that’s so regulated.’ Safety standards, he noted, are both a blessing and a frustration.
So, here’s the big question: Does the Luce’s interior represent the future of EV design, or is it a nostalgic nod to the past wrapped in cutting-edge tech? Let us know what you think in the comments—this is one debate you won’t want to miss.
